During my time at university, I worked on a range of projects exploring branding, consumer behaviour, and campaign development. These projects included creating trend-led mood boards, developing visual identities, and producing strategic marketing plans for both established and emerging fashion brands.
Through this work, I developed a stronger understanding of how to communicate brand stories visually and strategically. These experiences strengthened my ability to combine creativity with marketing strategy and further confirmed my interest in pursuing a career in the fashion industry.